Hi, I’m Kristy Benson
Digital
Design Lead
I have 10+ years of experience in
branding and digital products.
I craft strategic experiences
through thoughtful (and tested)
UX and visual storytelling
for brands.
Select
Cases
Bare Necessities
Redefining an iconic brand
for a new generation
Ecommerce
Web Design
Building a Future Vision for Global Accounting
Product Strategy
Brand Identity
Rapid Prototyping
Evolving Ecommerce
Web Design
App Design
Brand Identity
Digital Marketing
Clear
Website Design
Fluent Health
App Design
Product Strategy
Rapid Prototyping
Pagaya: AI Lending Network
Website Design
A few brands that I’ve had the privilege to work with
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Bare Necessities
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EY
Diageo brands
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Fenty Beauty by Rihanna, LVMH
Morgan Stanley
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Kylie Cosmetics
Ralph Lauren
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Clear
Serena Williams
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Fluent Healthcare
Pfizer
Chrissy Tiegen
U.S. Chamber of Commerce
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Pagaya
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1800 Flowers
DESIGN
PROCESS
1
Discovery
Project Goals, Brand Goals,
User Needs, Market Research,
Functional Specifications
2
Strategic Direction
Holistic Design-Driven Strategy,
Idea Generation and Refinement
3
UX and Visual Craft
Information Architecture, Wireframes,
Interactive Brand Storytelling, Art Direction
Prototyping, User Testing, Iteration,
Digital Production, Design Systems
4
Development
Annotations, System Handoff,
Quality Assurance